User Research
Jean
As a full-time working mom, Jean juggles her career and family life. She looks for ways to reduce time spent cooking while still providing nutritious meals her 4-year-old daughter enjoys.
Pablo
After moving to the U.S. as a full-time student, Pablo struggles to navigate online menus safely for his brother, who has a severe nut allergy. He needs a clear and reliable way to customize food orders and avoid risky ingredients.
Behind the Scene
Design Finalization After Usability Study
Intuitive Headline: "Our Picks For You"
To help users save time while browsing, the recommendation section was redesigned to be larger, more intuitive, and visually engaging. The menu bar also adopted simplified round buttons, reducing scrolling and creating a cleaner, more effortless browsing experience.
Redesigning “Make It Yours” Page
The page was reimagined as a standalone feature, showcasing ingredients with clear visuals to help kids and non-native users explore and customize their meals effortlessly.
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Account Profile for Personalized Preferences
The account settings page goes beyond basic personal information, allowing users to save their dietary restrictions, specify liked or disliked ingredients, and set preferred payment methods for a more personalized experience.
In-App Map
Users can easily track the food truck’s real-time location and view the estimated time of arrival (ETA) with a single tap.
Customized Recommendation
The app suggests the best menu options based on users’ saved profile data and previous orders, creating a more personalized experience.
Easy Switching Between Multiple Profiles
Users can effortlessly switch between profiles by hovering over the profile icon at the bottom and selecting a profile picture.
Easy Customization for All Ages and Non-Native Speakers
Users can easily customize their dishes by adding or removing ingredients through clear, visually recognizable pictures and icons.
Create Your Own, Even with the Regular Menu
On the Make It Yours page, users can explore a wide range of customization options—including the flexibility to modify items from the regular menu.
Instant Price Update
As users make changes to their selections, the total price updates instantly, ensuring clarity and transparency throughout the customization process.