Corporate & Scientific Communications
@ Yuhan USA Corporations, Cambridge, MA, USA
Role
In House Visual Designer & Business Operations Associate
Overview
Designed clear, accurate visual and multimedia communication within a complex pharmaceutical and scientific environment.
A Business Card That Connects You to the World
Bridging Brand, Culture, and Digital Connectivity
Established brand continuity through Yuhan Green, incorporated QR-enabled LinkedIn access to bridge physical and digital networking, and introduced a subtle heritage layer through references to traditional Injang seals.
Defining Yuhan’s Global Presence Through Scalable Event Systems
Translating Heritage into
a Clear Global Visual System
Developed a visual system that clearly expresses Yuhan’s identity through symbol, narrative, and structure. Leveraged the willow tree symbol as a core visual anchor.
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Built a narrative from heritage to innovation
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Created a visual system bridging tradition and global positioning
An Icon System to Enhance Clarity, Hierarchy, and Consistency Across Internal and External Presentations
Designing a Scalable Icon System for
Clear Communication
Developed a modular icon system to represent recurring project themes and categories, ensuring consistency across presentations. The system aligns with Yuhan’s brand identity and presentation framework while maintaining clarity across multiple formats and scales.​
Key Contribution
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Translated complex scientific and business information into clear, structured visual communication for diverse audiences
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Designed scalable presentation systems that improved consistency across internal and external communications
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Partnered with cross-functional stakeholders to align messaging, streamline workflows, and meet critical deadlines
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Rapidly developed domain expertise to ensure accuracy and clarity across all project deliverables
Impact
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Enhanced cross-functional communication by translating complex information into clear, structured visual systems
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Earned trust as a strategic design partner within a highly regulated, detail-driven environment