Upscale Food Truck App

A self-driven design project that elevates the food truck experience into a premium service. Beyond real-time location tracking and ETA updates, the app offers curated, customizable menus and automatically saves order history to refine recommendations with every use. With effortless delivery or pick-up options just a tap away, the design creates a VIP-style experience that feels both exclusive and intuitive.

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More about Jean & Pablo

Balancing work and family life matters deeply to me. I try to streamline daily tasks and errands so I can spend more meaningful time with my loved ones.

Jean (34 years), Consultant, Boston, MA

Jean's Goal: Save time on daily errands while providing convenient, nutritious food options for her family.

Action

Find a restaurant

Place an order

Make Payment

Check order status

Order pick up

Task List

Chooses the type of food her family will enjoy
Searches for a restaurant that delivers promptly to her location

Browse the menu together
Ensuring the options are kid-friendly
Choose sides and drinks

Select a payment method
Apply available promos or rewards.

Easily check order status in real time without taking time away from your child

Complete the pickup
Leave a tip.

Feeling
Adjective

Discouraged by delays in delivery
Disappointed by few nearby choices

Satisfied when her daughter enjoys the menu experience
Frustrated by unclear spice information

Satisfied with the various payment options
Frustrated when errors occur while adding promos.

Annoyed every time she has to open the app to check order status.

Surprised by incorrect delivery drop-off
Upset by automatic tip charges.

Important Opportunities

Offer a map with real-time ETA updates.
Allow users to connect with distant drivers for an additional fee.

Include menus with photos
Offer a screen reader for accessibility
Clearly mark all ingredients.

Make the payment process seamless
Explain promo terms clearly and upfront

Show order status outside the app

Provide more detailed delivery information
Allow users to adjust tips after delivery